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Perhaps it’s her journalism training that drives Jeannette’s obsession with the stories of organizations and places. As co-author of Ikonica, A Field Guide to Canada’s Brandscape she explored the interdependencies of commerce, culture and community. It’s a theme that’s been honed over her long tenure as the brand strategy lead for Spencer Francey Peters (later, CundariSFP) and then as a founder of Trajectory.

Her client roster reflects Jeannette’s range – from billion dollar global enterprises to innovative start-ups – across a broad spectrum of sectors including place development, culture, education, healthcare, energy, technology, financial services and sports marketing including the Toronto 2015 Pan Am Games.

Jeannette lectures regularly at business schools and conferences internationally on emerging trends in branding and stakeholder engagement. She’s a contributor to a number of other books including the cultural development primer, Rediscovering the Wealth of Places and the Association of Canadian Advertisers’ guide, Measuring Marketing Communications Effectiveness in an Ever-changing World – the Role of the MarCom Dashboard and regular blog posts The Place Brand Observer. Her volunteer roles have included the Canadian Marketing Association’s Brand Council as well as Board positions for the Design Management Institute in Boston and the cancer-support not-for-profit, Wellspring. Raised in New York City, Jeannette is a graduate of Rutgers University.

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